Wisconsin’s tourism economy is marking another year of growth. The state’s Department of Tourism released new figures on Tuesday showing that Wisconsin broke its tourism record for the fourth consecutive year in 2025, with more than 117 million visits creating $27 billion dollars in total economic impact.
“These numbers are a big deal for our state, our economy, and the countless hardworking folks in the industry who make it all happen,” Gov. Tony Evers wrote in a press release announcing the four-year streak of record tourism numbers.
Around the state, local events saw a surge in attendance last year. The EAA Airventure in Oshkosh brought in more than 700,000 visitors, breaking the previous year’s record by 18,000. In Chippewa Falls, the Northern Wisconsin State Fair saw its highest single-day attendance in 17 years.