Governor Tony Evers this week is kicking off the holiday season, celebrating “Shop Small Wisconsin Season” and encouraging Wisconsinites to shop at Wisconsin’s many local small businesses during the holidays.
For the fifth consecutive year, Governor Evers has proclaimed the weeks between Small Business Saturday through the end of the year as “Shop Small Wisconsin Season.” This year, the Shop Small Wisconsin Season will take place from November 29, 2025, through December 31, 2025, encouraging Wisconsinites to shop local and support Wisconsin’s Main Streets and small businesses during the holiday season. A copy of the governor’s 2025 Shop Small Wisconsin Season proclamation is available here.
“From retail and art to restaurants and coffee shops, small businesses are the hearts of our main streets, supporting Wisconsin families, creating community spaces, and bringing unique products and services to every corner of our state,” said Governor Evers. “Small businesses are more likely to buy supplies locally, hire locally, and give back to their communities, making them powerful drivers of our local and statewide economies. As Wisconsinites set out to do their holiday shopping, we are encouraging folks to keep their dollars local, and we look forward to getting out and meeting with many of our state’s incredible small business owners in the days and weeks to come.”
Throughout the Shop Small Wisconsin Season, the governor and members of his administration are encouraging all Wisconsinites to celebrate small businesses and the many contributions they make to communities across the state, to explore new small businesses and champion their success, and to show support for their neighbors and communities by shopping local this holiday season at their favorite small businesses. More information about the Shop Small Wisconsin Season, including ways to participate and facts and figures about the impact of shopping small during the holidays, is available on WEDC’s website here.