Breaking the Record, Wisconsin Tourism Generated $23.7 Billion in 2022

Governor Tony Evers and the Wisconsin Department of Tourism Secretary Anne Sayers announced a record-breaking year in 2022 for Wisconsin’s tourism industry. The total economic impact was $23.7 billion. The previous record was set in 2019 with $22.2 billion.

Last year, tourism helped with 174,000 jobs in various counties and produced $1.5 billion in state and local tax revenue. 2022 brought in 111.1 million visits to Wisconsin. Of those visits, 45.4 million were overnight, a 13.8 percent increase from 2021.

“Tourism is vital to the economic health of local communities, businesses, and workers across our state, and I’m proud of our work to support this critical industry and its success over these past few years,” Governor Evers said. “We must continue to make key investments in Wisconsin tourism to ensure it continues to be a key part of our economy for generations.”

“Aided by strategic marketing, Wisconsin convinced more visitors to stay the night so they could add more activities to their itinerary, delivering a deeper economic impact,” Secretary Sayers said. “I congratulate the entire industry on an incredible record-breaking year.”