Application Period Opens for $15 Million Destination Marketing Grant Program

Yesterday, the Wisconsin Department of Administration (DOA) announced it is accepting applications for a $15 million grant program designed to assist tourism, convention, and events organizations that were impacted by the COVID-19 pandemic. The Destination Marketing Organization (DMO) Grant Program will provide financial support for destination marketing organizations that promote and develop tourism activities in Wisconsin as part of Wisconsin’s continued bounce back from the pandemic.

The DMO grant program will provide funding of up to $1,000,000 per eligible organization, based on expenses incurred between March 3, 2021, and December 31, 2022.

DMO Grants will be administered by the Wisconsin Department of Administration (DOA). Applications for the program are open now through September 29, 2021. Informational webinars and program FAQ to follow. Grant recipients will be announced later this fall.

Additional information, including grant program criteria, is available on the Destination Marketing Grant website.