Governor Evers Announces More Than $140 Million for Wisconsin’s Tourism and Entertainment Industries

Yesterday, Governor Tony Evers announced more than $140 million in grants to businesses and organizations that play an integral role in Wisconsin’s tourism and entertainment industries. The new grant programs will be invested in industries hit hard by the COVID-19 pandemic, including live event venues, movie theaters, summer camps, minor league sports, and the lodging industry. Additional investments will be made in reopening Wisconsin historical sites and marketing support for Wisconsin’s tourism industry.

The investments announced by Gov. Evers today include:

• $75 million for lodging grants;
• $11.25 million for movie theaters;
• $12 million for live event small businesses;
• $2.8 million for minor league sports teams;
• $10 million for live venues;
• $15 million for destination marketing organizations;
• $8 million for summer camps;
• $1 million for the Wisconsin Historical Society to assist in reopening historical sites; and
• $7.5 million to increase marketing support for Wisconsin’s tourism industry.

These investments are being funded by the American Rescue Plan Act of 2021 (ARPA) and will be administered by the Wisconsin Department of Administration and the Department of Revenue.

Individuals and businesses interested in receiving more information about the grants, including application, should sign up to receive alerts here.