Grant Program Aimed to Help Wisconsin’s Struggling Tourism Industry

Governor Tony Evers announced $8 million will be set aside to help the struggling tourism industry during the coronavirus pandemic.

The grant money is funded through the CARES Act and will be administered by the Wisconsin Department of Tourism.

“The tourism industry is among the hardest hit by COVID-19,” said Gov. Evers. “The TRAVEL grants are designed to sustain local operations, staffing, and relief stimulus activities to drive immediate spending and reinforce safe travel in support of local businesses across the state.”

Two types of grant funding will be available through the TRAVEL grants: funds to support the continuation of operations due to impacts of COVID-19 and marketing funds to promote a safe and healthy experience for travelers and resident consumers amid the COIVD-19 public health emergency.

The Department of Tourism is accepting applications online now through 4 p.m. on Sept. 28 and grants will be announced by late October.