New Survey Results Show Fragile Economic Recovery Taking Shape In Wisconsin

Wisconsin businesses reported income gains in July, marking the first time since April the state’s businesses did not report losing income, according to new survey results the University of Wisconsin-Oshkosh released Tuesday.

Businesses surveyed statewide said they saw a collective $11 million gain in income compared to July 2019. That’s an improvement from the losses they have seen throughout the pandemic, including $85 million in lost income reported in April when the survey was first conducted. Losses were reported in the months of May and June as well.

The survey asked 593 business owners about how the COVID-19 pandemic has impacted their business. It’s done in partnership with UW-Oshkosh’s Center for Customized Research and Services, the state’s nine regional development organizations and the Wisconsin Economic Development Corp.

Businesses also reported hiring new employees for the first time since Maywith nearly 250 workers hired during July. In May, businesses reported firing or laying off nearly 10,000 workers.