Wisconsin Independent Businesses

Wisconsin small, independent business owners need a voice in state government. WIB has a full-time lobbyist who advocates on behalf of the needs and concerns of small, independent businesses.


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Get in touch with a member of our team today. Quick information below, otherwise link over to our Contact page for more information.

122 West Washington Avenue, Suite 650
Madison, Wisconsin 53703
1-800-362-9644 (Toll-free Hotline)
608-255-6600 FAX



News of the Day July 1, 2026
Federally-Funded Childcare Subsidy Program Ending This Week

With the state’s Child Care Bridge Payments program expiring this week, providers across Wisconsin are expected to raise rates, putting a further strain on parental budgets.

Rep. David Armstrong, R-Rice Lake, says the end of the program “is going to hurt.” He spoke Friday during a virtual panel organized by the Wisconsin Policy Forum focused on what’s ahead for the state’s childcare industry.

The Child Care Bridge Payments Program was established when the earlier Child Care Counts pandemic-era stabilization program was set to expire about a year ago, but is now ending June 30th with nothing to replace it. Panelists emphasized the impact of the program’s loss, both on childcare programs and the families that rely on them.

Jeff Pertl, secretary for the Wisconsin Department of Children and Families, noted the Child Care Counts program helped reverse a downward trend in the number of childcare providers in the state.

“I think at every data point, we really see that this sort of foundational investment in providers stabilizes the market,” he said, adding “Counts really worked, and without it, we’re going to see fewer providers and higher prices.”

Friday’s panel followed the release of the latest childcare market rate survey, showing 60% of childcare slots in Wisconsin are considered affordable. While that’s an improvement from 41% in 2025, it’s below the 75% federal and state affordability threshold.

The state Department of Children and Families last week warned the end of the childcare subsidy program would likely mean higher prices for families across the state.

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Get in Touch

Get in touch with a member of our team today. Quick information below, otherwise link over to our Contact page for more information.

122 West Washington Avenue, Suite 650
Madison, Wisconsin 53703
1-800-362-9644 (Toll-free Hotline)
608-255-6600 FAX


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