Wisconsin Independent Businesses

Wisconsin small, independent business owners need a voice in state government. WIB has a full-time lobbyist who advocates on behalf of the needs and concerns of small, independent businesses.


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Get in touch with a member of our team today. Quick information below, otherwise link over to our Contact page for more information.

122 West Washington Avenue, Suite 650
Madison, Wisconsin 53703
1-800-362-9644 (Toll-free Hotline)
608-255-6600 FAX



News of the Day January 12, 2026
Consumer Sentiment Rises Above Expectations in January

Michigan’s Consumer Sentiment Index rose to 54 in January’s preliminary reading from a final reading of 52.9 in December.

“Improvements in January were seen among lower-income consumers, while sentiment fell for those with higher incomes,” Surveys of Consumers Director Joanne Hsu noted.

The report found that year-ahead inflation expectations were steady at 4.2% to start January, which is the lowest reading since January 2025 but well above that month’s 3.3% inflation expectations.

“All told, while consumers perceived some modest improvement in the economy over the past two months, their sentiment remains nearly 25% below last January’s reading,” Hsu added.

“They continue to be focused primarily on kitchen table issues, like high prices and softening labor markets. Although consumers’ worries about tariffs appear to be gradually receding, they remain guarded about the overall strength of business conditions and labor markets,” she explained.

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Get in Touch

Get in touch with a member of our team today. Quick information below, otherwise link over to our Contact page for more information.

122 West Washington Avenue, Suite 650
Madison, Wisconsin 53703
1-800-362-9644 (Toll-free Hotline)
608-255-6600 FAX


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