Wisconsin has some of the lowest unemployment numbers the state has seen in decades.
But despite those numbers, there is also a low numbers of workers in the workforce says the Wisconsin Economic Development Corporation.
“We realized we needed to start attracting more workers to Wisconsin and the workforce shortage is real and it’s what we hear as the number one concern from businesses across the state. So we really needed to be more aggressive and talking about Wisconsin’s stories and the opportunities that are here,” said WEDC Deputy Secretary and COO Tricia Braun.
The WEDC is launching a $6.8 million campaign, in part, to encourage alumni to stay in Wisconsin after school.
The campaign will run through June 2019, and hopes to bring workers back to what Braun calls the best kept secret in the country.