Governor Scott Walker joins Tourism Secretary Stephanie Klett in traveling throughout the state to highlight Wisconsin’s tourism economy, which reached $20.6 billion in 2017. This marks a $631 million boost from $20 billion in 2016.
“Wisconsin’s travel and hospitality industry is booming,” said Governor Walker. “Our tourism industry continues to be crucial to our state and is consistently a top performing sector of our economy. Investing in tourism promotion and marketing at the national, state, and local level is not only an effective way to attract visitors and grow the economy, it also enhances the image of Wisconsin as a great place to live, work, and do business.”
The tourism industry continues to show stable, long-term growth according to Tourism Economics’ recently-released economic impact figures. Last year’s visitor volumes topped 110 million visits, an increase of 17.5 million, compared to 92.5 million in 2011. Tourism supported a total of 195,255 jobs in 2017, up from 172,000 in 2011, a 13.5% increase.
“For seven years in a row, Wisconsin’s tourism industry has had a positive impact on the economy and job growth,” said Secretary Klett. “Research shows us that the increased investment in marketing the brand of fun positively influences the way people think about Wisconsin as a top to place to vacation, work, live, attend college, and own a second home.”
- The total seven-year growth of tourism activity in the state is $5.8 billion, a nearly 40 percent increase according to Tourism Economics, the research firm for the Department of Tourism.
- Visitor volumes topped 110 million visits, an increase of 17.5 million, compared to 92.5 million seven years ago. This is a 19 percent increase since 2011.
- Traveler spending on recreation, which includes all activities travelers choose to do on vacation, had the fastest growth at 5.5 percent in 2017.
- Tourism directly and indirectly supported 195,255 jobs in Wisconsin’s labor market in 2016.
- Visitors generated $1.5 billion in state and local revenue and $1.2 billion in federal taxes, saving Wisconsin taxpayers $660 per household.